5 Best Online Freemium Email Marketing Tools
Even after the Instant Messaging boom, email continues to hold the position of being the most trusted format of professional communication. A number of businesses continue to make use of emails for marketing and advertising their goods and services.
Crafting a marketing email takes a great amount of skill, and since companies normally send out such emails in bulk, it would be impossible to personalize such emails. This is where an email marketing tool comes into the picture. An email marketing tool is helpful in running a targeted or generalized email advertising or marketing campaign. It adds automation, social media integration, and even collects data to generate analytic reports to help make your campaign a success.
Now that you understand the importance and the need for an email marketing software, here are some of the best freemium or free trial tools available:
1. Mail Chimp
Mail Chimp is one of the most renowned email marketing tools available. It offers a high degree of freedom to the user to customize the dashboard as per their requirements. Powered by Google Analytics, you can gain access to a wealth of information related to subscriber engagement and responses.
The Campaign management feature of Mail Chimp allows users to plan, schedule, and execute email campaigns related to any occasion or event. On the other hand, the ad management feature allows you to spread your campaign over Facebook and Google. Mail Chimp is most suitable for small and medium companies.
Notable Features
Offers automated email responses.
Allows dashboard personalization.
It is integrated with Google’s Data analytics.
Efficient Ad and Campaign Management.
Multi-platform integration.
Receiver segmentation for a more targeted approach.
2. SendBlaster
The Bounce Management System of SendBlaster ensures email deliverability and prevents response failure. SendBlaster is suited for small and medium enterprises that do not send over 10,000 emails. You can either download it for free or buy SendBlaster Pro.
Notable Features
Modern user interface.
List segments for easier management.
Unsubscribe replicator.
Visual editor.
3. OpenEMM
It allows the receiver to be segregated in target groups, which allows you to send automated replies. Due to the accommodating nature of the OpenEMM database and no limitations, even large companies can use this tool to run a successful email marketing campaign.
Notable Features
Automated bounce management.
Campaign calendar.
Search and filter options.
Responsive user interface.
4. Mautic
The most appealing feature of Mautic is the fact that it is mobile friendly. Since it is so widely used, Mautic is available and is integrated with a large number of platforms. Small, medium and even large enterprises will gain highly from Mautic.
Notable features
Intuitive email editor.
Email automation.
Lead segmentation.
5. Wix ShoutOut
Wix ShoutOut is an easy to use email marketing tool that is best suited for small enterprises. It allows users to customize their email designs by making changes to the hues, fonts, backgrounds, etc. Moreover, it can manage mailing lists pretty well.
Notable features
Contact integration.
Social media integrations.
Statistics tracker.
Conclusion
If you are new to email marketing and do not know which tool is right for you, then you should get the free trial for different ones and which one works for you.
Source url:- http://go-office-2019.com/blog/5-best-online-freemium-email-marketing-tools/
Ava Williams is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, Ava Williams has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.
Crafting a marketing email takes a great amount of skill, and since companies normally send out such emails in bulk, it would be impossible to personalize such emails. This is where an email marketing tool comes into the picture. An email marketing tool is helpful in running a targeted or generalized email advertising or marketing campaign. It adds automation, social media integration, and even collects data to generate analytic reports to help make your campaign a success.
Now that you understand the importance and the need for an email marketing software, here are some of the best freemium or free trial tools available:
1. Mail Chimp
Mail Chimp is one of the most renowned email marketing tools available. It offers a high degree of freedom to the user to customize the dashboard as per their requirements. Powered by Google Analytics, you can gain access to a wealth of information related to subscriber engagement and responses.
The Campaign management feature of Mail Chimp allows users to plan, schedule, and execute email campaigns related to any occasion or event. On the other hand, the ad management feature allows you to spread your campaign over Facebook and Google. Mail Chimp is most suitable for small and medium companies.
Notable Features
Offers automated email responses.
Allows dashboard personalization.
It is integrated with Google’s Data analytics.
Efficient Ad and Campaign Management.
Multi-platform integration.
Receiver segmentation for a more targeted approach.
2. SendBlaster
The Bounce Management System of SendBlaster ensures email deliverability and prevents response failure. SendBlaster is suited for small and medium enterprises that do not send over 10,000 emails. You can either download it for free or buy SendBlaster Pro.
Notable Features
Modern user interface.
List segments for easier management.
Unsubscribe replicator.
Visual editor.
3. OpenEMM
It allows the receiver to be segregated in target groups, which allows you to send automated replies. Due to the accommodating nature of the OpenEMM database and no limitations, even large companies can use this tool to run a successful email marketing campaign.
Notable Features
Automated bounce management.
Campaign calendar.
Search and filter options.
Responsive user interface.
4. Mautic
The most appealing feature of Mautic is the fact that it is mobile friendly. Since it is so widely used, Mautic is available and is integrated with a large number of platforms. Small, medium and even large enterprises will gain highly from Mautic.
Notable features
Intuitive email editor.
Email automation.
Lead segmentation.
5. Wix ShoutOut
Wix ShoutOut is an easy to use email marketing tool that is best suited for small enterprises. It allows users to customize their email designs by making changes to the hues, fonts, backgrounds, etc. Moreover, it can manage mailing lists pretty well.
Notable features
Contact integration.
Social media integrations.
Statistics tracker.
Conclusion
If you are new to email marketing and do not know which tool is right for you, then you should get the free trial for different ones and which one works for you.
Source url:- http://go-office-2019.com/blog/5-best-online-freemium-email-marketing-tools/
Ava Williams is a Microsoft Office expert and has been working in the technical industry since 2002. As a technical expert, Ava Williams has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.
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