Ace Your E-Commerce Game With These 13 Digital Marketing Strategies

The present-day world is a huge digital family. With the internet being an important necessity of human life, you cannot think of anything that doesn’t involve using the internet. From entertainment to business, everything flows in the ocean of the internet. There is a cut-throat competition between e-commerce sites, all because people want to make payments with just a simple click. They check prices, compare the products, and purchase them in only a few minutes, all with the internet. Yet, it is sad to see the poor performance of many e-commerce sites. Despite money transactions made simpler and people flocking towards the virtual money paying options, some sites are still bearing the brunt of the popularity of others. All they need here is to step up their game.

The following is a collection of 13 doable and proven strategies that will take your digital marketing to heights. Read on.

• Make Good Product Visualization Your Thing

People believe what they see. It’s hard to impress someone with only words, especially when everyone isn’t a good reader. No matter how clearly you mention all the fancy features of the product in the description section, people will not even bother to skim through it. This will happen, especially if the visuals don’t captivate them enough. The solution? See what your product pictures are lacking. Make your visuals so appealing that they tell a lot about the product and its features.

Include smart tools that let your viewers get the full picture, such as the zoom-in option, pop-up info, and more. You can also make use of the 3D technology to enhance the captivating powers. Some researchers suggest that companies have seen a superb 5% rise in their sales after using the 3D technology in their product visuals.

• Make The Best Of AI

AI is a great gift from the technology world to app and website developers. It can positively impact your e-commerce game. Who knew something like AI would come and allow the machines to interpret how a customer will behave online based on his/her past reactions? To measure your site’s performance, you can use metrics like conversion rates, engagement rates, and bounce rates. A huge amount of data can be gathered to give you an idea about the possible areas of improvement in your site. Once you know the lacking areas, you delve deeper to come up with solutions, thereby revamping your website. This way, you not only make more loyal customers, but you also maintain them for life.

• Let The Chatbots Chit-Chat

Chatbots are your machine salesmen who interact with the customers through conversations. They are created in such a way that customers feel as if they are talking to a person. It is all done through efficient AI techniques.

People lack the ease of talking to a salesperson in online shopping. This gap is filled by chatbots that speak to the customers in a friendly manner, give them the best collection of products, and clear all their doubts. What makes chatbots loved by millions of customers is that it announces the upcoming discounts and special add-ons. It adds a personalized touch to the customer’s overall online shopping experience from a particular site.

• Reduce Basket Abandonment

No, reducing basket or cart abandonment is not the duty of your customer. These abandonments happen mostly when the customers find some issues with proceeding further. All you have to do is simply to work on those areas and don’t give any reasons for the customers to leave your site without making any purchase. There are three doable ways with which you can decrease the numbers of cart abandonment. 

One, try to exclude the shipping fees. An unreasonable shipping fee is a major turn-off for most customers. 

Second, simplify your payment processes. If your payment processes are complicated and your customers are not the tech-savvy type, they will not be bothered much about you. Instead, they will run away from your site and never return back. Moreover, if your website demands the customers to make extra accounts to proceed with the payments, they may find it annoying. Work on simplifying the payment procedures.

Lastly, offer an email as a recovery strategy. Don’t get disheartened if the purchasing gets dumped in the cart abandonment. You can still revive your customers, and ask them to finish their transactions through a recovery mail. This way, you remind the customers about the payment they need to make.

• User-Generated Content

Humans trust humans alike. When your friend checks out a good product and finds it useful, you have a strong tendency to buy the same product the next day. Use this phenomenon to attract flocks to your site. Allow good loyal consumers to express their love for you. Make use of trendy hashtags for your products. Convince your users to use those hashtags more often every time they talk about your offerings. Also, give space to your customers to talk about you. A healthy place for putting constructive reviews always works for you. Plus, it makes the customers feel respected.

• Advanced Product Filtering

Filters help people get what they want without wasting their precious time. Advanced filtering helps them scout for the exact products they were searching for. When you make sorting and shopping easy for your customers, you make a special place in their hearts.

• Make Deliveries Flexible

When people find rigid delivery options on the site, they start looking for better alternatives. And when they see the perfect replacement for your website, they never look back and pay a visit again. To avoid this, look for better and flexible delivery options you can provide to your customers. Simply put, you need to focus on how you can make your delivery speed such that it is comfortable for your customers. Also, think about the efficiency and costs of your delivery.

• Wish List For Your Benefit

The wishlist you provide on your site for your customers can tell you a lot about them. If a particular customer has a lot in his wishlist, make sure you remind him to make the purchase. You can also mention the time for which the availability will last and your best offers.

• Mobile Friendliness As A Success Ladder

With a smartphone in every hand, people wouldn’t want to open their laptops again and again. Make the purchases possible with the ease of their phones. Ensure that your site is mobile friendly and that customers don’t have any problem accessing it. Make sure all the buttons are easy to find, and important tabs are frozen so that they follow the scroll ups and downs.

• Make Your Checkouts Simple

Annoying checkouts won’t do any favor to you. Simplify your checkouts now. Try to offer important buttons and options on the same page. This way, your customers won’t need to open millions of pages to make a petty payment. This ensures a superb shopping experience and reduces the chances of cart abandonment. Provide clear options to “go back” and “proceed.” An easy to understand progress bar can simplify the purchasing process to a great extent.

• Social Sites And Social Purchases

What if a fashionista lady finds the perfect lip shade on Instagram. Why not help the lady make the purchase from her feeds? This will encourage her to make more such purchases in the future. This is how social purchases help. Displaying your products on these popular social networking sites and giving the viewers an option to purchase them directly increases your purchase by leaps and bounds.

• Personalization Is The Newest Strategy In Town

Understanding is a strong foundation to build a healthy relationship. This holds true even in the relationship between a seller and purchaser. Make use of AI to understand the unspoken desires of your customers. Local approaches help individuals feel at home. This not only benefits the customers, but it also eases your delivery functionality, based on proximity. Moreover, when you go to the localization path, you give the best to people according to their local needs. Thus, you don’t offer everything to everyone blindly.

• Video Content

Moving pictures have never failed to catch eyeballs. If you have something to flaunt about your product, make use of an interactive and beautiful video. This will give your product the much-deserved attention. It also increases the chance of purchases, as people believe what they see. They will trust your product more and will be able to analyze all its great features and design.

Make use of all these strategies and see your website flying high in a few days. Happy e-selling!

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